How Chipotle Made This Amazing Stop Motion Film (And Made Us Cry) | Co. Design

The ad is impressive enough -- and a real tearjerker! -- but designer Johnny Kelly now reveals how he did it.

Even the most anti-fast foodies will admit that Mexi-chain Chipotle's been making strides in supporting responsible food production, using local purveyors, and championing a new sustainable store design. A campaign to reintroduce itself to its eaters features a gorgeous new stop-motion ad by London-based Johnny Kelly that shows how Chipotle eschews the icky practices of factory farming. Michael Pollan would surely approve.